Engineering leader with 10+ years of experience in server-side development, cloud infrastructure, and DevOps, and over 5 years of engineering management experience, building and scaling teams.
Currently an Engineering Director at Finaloop, a fast-growing fintech startup building an AI-driven real-time accounting platform for e-commerce. I report directly to the CEO and oversee multiple product teams. I joined to establish the Banking team from scratch and was promoted within a year to lead additional teams including Ads and new product initiatives.
I'm hands-on by nature — I believe the best engineering leaders stay close to the code while creating the conditions for their teams to do great work.
Holding AWS certifications (Solutions Architect and DevOps Engineer Professional), I am committed to continuous learning, ensuring my skills remain at the forefront of industry standards and innovations.
Promoted to oversee multiple engineering teams (7 direct and indirect reports), including the Banking team, Ads team, and newly established product teams. Report directly to the CEO.
I define and drive the cross-team technical roadmap, aligning engineering priorities with business goals across multiple product lines. Responsible for hiring, team structure, and establishing new teams and projects as the company scales. I balance strategic leadership with hands-on technical contribution — staying involved in architecture decisions, code reviews, and system design.
Tel-Aviv, IsraelJoined to establish and build the Banking team from scratch, owning the full hiring process from sourcing through onboarding.
Led end-to-end delivery of core banking product features using Node.js/TypeScript and React, contributing hands-on to architecture and implementation. Managed sprint planning, prioritization, code reviews, and quality assurance while mentoring team members and fostering a culture of ownership.
Tel-Aviv, IsraelLed a cross-functional team of 8 engineers and QA specialists distributed across multiple countries, delivering internal platforms and tooling used company-wide. Stack: Node.js, React, Python, Golang.
Sole owner of the division's AWS cloud infrastructure — built and managed with Terraform, including ECS, Kubernetes, Docker, RDS, DocumentDB, GitHub Actions CI/CD, networking, and security. Focused on high availability, scalability, and cost optimization.
Partnered with the VP R&D and 3 production managers to scope, design, and rapidly prototype new products and features. Managed sprint planning, prioritization, code reviews, and QA processes while remaining highly hands-on.
Owned the full hiring pipeline and actively mentored aspiring developers and DevOps professionals, several of whom joined the team.
Note: ironSource was acquired by Unity in November 2022.
Tel-Aviv, IsraelManaged multi-cloud infrastructure (AWS + GCP) for Rise's programmatic advertising platform, handling millions of requests per second. Focused on high availability, scalability, and security across both cloud providers.
Engineered auto-scaling, caching (ElastiCache), and content delivery (CloudFront) strategies to maintain sub-second latency at scale while optimizing cloud spend. Built and maintained CI/CD pipelines with CircleCI and GitHub Actions.
Tel-Aviv, IsraelDeveloped real-time bidding (RTB) systems in Golang, optimized for millisecond response times in high-frequency programmatic ad auctions. Integrated RTB protocols and leveraged large-scale datasets to improve bid success rates and revenue performance. Collaborated with cross-functional teams (product, data, AdOps) to adapt systems to evolving ad tech standards.
Tel-Aviv, IsraelPromoted to lead the full-stack and infrastructure team while remaining deeply hands-on with day-to-day engineering. Rebuilt and managed the entire AWS cloud infrastructure for the division, establishing standards for deployment, networking, and security. Led recruiting, hiring, and onboarding efforts to grow the team.
Tel-Aviv, IsraelBuilt internal tools and platforms (dashboards, automation scripts, migration utilities) serving cross-company business needs using Python, Node.js, and Vue.js/Nuxt.js. Owned CI/CD administration (Jenkins), Jira workflow customization, and AWS infrastructure management for the department.
Tel-Aviv, IsraelDeveloped backend services and automation tooling (Python, Node.js) supporting the build, deployment, and delivery pipeline across multiple divisions. Administered CI/CD (Jenkins) and advanced Jira functionality and workflows.
Tel-Aviv, IsraelBachelor's Degree
Ramat Gan, IsraelFull GED Matriculation with courses in Accounting, Computer Science and Business Economics
Johannesburg, South AfricaMethoda certified Jira Administrator
Being Israel based, was appointed International Liaison to liaise directly with the World Jewish Congress (WJC) office in Jerusalem, as well as when there are matters requiring the attention of the Ministry of Foreign Affairs in Jerusalem. Have direct access to the relevant non-resident Ambassadors and head of the African Desk at the MFA. Part of my responsibility is to represent various African Jewish Congress affiliate countries at various WJC Plenary and other meetings held internationally.
Tel-Aviv, IsraelSecond in Command of the Gil Platoon. Basic & advanced training, including sharp shooter training. Combat missions (classified) in highly risked territories. Commanders course — completed at the rank of Sergeant. Promoted to Second in command of platoon during operational deployment. Responsible for all logistics, professional training of troops, and discipline of platoon.
IsraelCommittee member responsible for the club website management and recruitment.
Johannesburg, South AfricaAssisting Jewish individuals and communities in far flung areas in South Africa, in Sub-Saharan African and the Indian Ocean island of Mauritius. For the benefit of the various communities, have interacted with people of all races, and also when necessary met with Heads of State on behalf of the local communities.
Southern AfricaAwarded for the extensive work in the communities throughout Sub-Sahara Africa.
Awarded for the extensive work in the communities throughout Sub-Sahara Africa.